Explicit coordinates are taken to be in the coordinate system of the graphic in which Scale[...] appears.
For objects specified with scaled coordinates Scaled, Scale effectively applies its transformation to the corresponding ordinary coordinates.
Scale can modify the regions allocated to Text and Inset objects, but does not directly affect their contents, and does not scale fonts or other textual elements. »
Normal[expr] if possible replaces all Scale constructs by versions of the in which the coordinates have explicitly been transformed.